Digital Marketing – What Exactly Is It?
Digital Marketing – What Exactly Is It?
Leveraging the Internet and various forms of digital media and technology in support of ‘modern marketing’ techniques, has resulted in a truly mind boggling array of terms and often unintelligible jargon spawned by industry academics and professionals.
Digital Marketing tends to be the most commonly used term at the moment, but in the past it’s been referred to as E-Marketing, Internet Marketing and Web Marketing.
Basically, the term simply refers to marketing a business using the myriad tools provided by the internet.
Leveraging the Internet and various forms of digital media and technology in support of ‘modern marketing’ techniques, has resulted in a truly mind boggling array of terms and often unintelligible jargon spawned by industry academics and professionals.
Digital Marketing tends to be the most commonly used term at the moment, but in the past it’s been referred to as E-Marketing, Internet Marketing and Web Marketing.
Basically, the term simply refers to marketing a business using the myriad tools provided by the internet.
What Does A Digital Marketing Plan Look Like?
Well, It’s A Combination Of ……
Developing A Smart Strategy
The plan has to be realistic. We’ll be looking to harvest the
low-hanging fruit first, whilst building a solid reputation online for your business, to get to that golden goose.
Competitor Analysis & Benchmarking
If the competition has already been there and done that, why not take inspiration from their ideas and improve on them? Re-inventing the wheel is not always necessary!
Keyword Analysis
If your business sells golfing equipment, the site that ranks top for the search term “Ping G410 driver” makes the sale and not necessarily the site ranking top for the term “Golf Club”.
Affiliate Marketing & Referral Programmes
Ever heard the old saying, “50% of something is better than 100% of nothing” ? An army of affiliates and referrers will help you build your business faster than you could do it alone.
SEO – Search Engine Optimisation
We can make sure that Google, Bing and the other search engines fall in love with your website by ticking all their boxes and jumping through their firey hoops.
Paid Advertising – Adwords & Pay per Click (PPC)
Pay once for a customer, WOW and delight them, and you’ll have a customer for life and someone who will sing your praises to their friends. An often wise investment.
Email Marketing & Newsletters
We do most of our Email marketing using a platform called MailChimp. It’s one of the foremost tools out there for producing great looking emails and managing your recipient database. We can also create interesting, well written newsletters to keep your customers informed and keep them coming back to you.
Social Platform Marketing
We’re rather familiar with the inner workings of Facebook, Twitter, Instagram and Pinterest. Social Media is a great source of new customers and equally great for keeping your existing customers up to date about the general “goings on” within your company.
On & Off Site Content Creation
Everyone knows how to write, right? We have an extra special talent for putting flowery words into the correct order. Whether it’s compelling text content for your website or interesting off site articles to attract visitors. It all helps with your search engine ranking, too.